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LocoLocal.com Privacy Policy

DigitalAdvisor LLC values your right to privacy. This Privacy Policy is effective 05/24/2010 and describes the types of information that LocoLocal.com gathers from visitors and how that information is used. DigitalAdvisor reserves the right to modify this Privacy Policy at any time. The currently operative Privacy Policy will always be available by clicking on the Privacy Policy link on the LocoLocal.com home page. Please read this policy carefully and, if you have any questions, please ask them here.

I. Information Collected; How Information is Used.

Non-Personally Identifiable Information

We collect certain information necessary to assist us in operating the LocoLocal.com website. We log your IP address to assist us in diagnosing server problems, administering our website, and tracking usage statistics. Your IP address is provided to you by your Internet Service Provider and may be constant or may vary each time you access the Internet, depending on the type of Internet service you have. We do not try to identify you through your IP address and it would be extremely difficult for us to do so.

If you click through to the LocoLocal.com website from another website, then we collect that information. This helps us learn where our visitors are coming from and helps us make the LocoLocal.com website even better. All such information is collected and used only in the aggregate and although we can generate reports to help us understand the information as a whole, we cannot generate reports about specific users. If you have provided personal information to another website from which you click through to the LocoLocal.com website, then you should review the privacy policy of that website to determine what information that website collects and how it is used. At present, the LocoLocal.com website does not receive any personal information you may have provided to any website not operated by DigitalAdvisor and we have no plans to do so. If our plans should change, we will modify this Privacy Policy to reflect that change before any change is implemented, and any such personal information would be subject to this Privacy Policy.

We may place small files known as "cookies" on your computer's hard drive to help us learn about how visitors use our website and to provide our users with a better experience. A cookie may, for example, contain certain information that allows us to track your path through the LocoLocal.com website and to determine whether you are a return visitor. Cookies do not permit us to personally identify you and cannot access any other data on your computer. Cookies are harmless, so we encourage you to allow us to place one on your computer so that you can reap the full benefits of the LocoLocal.com website.

Personally-Identifiable Information.

We do not collect any personally identifiable information unless you specifically provide it to us, such as by registering with LocoLocal.com or participating in an Offer. If you do not specifically provide personally identifiable information to us, then we do not have it.

If you decide to register with LocoLocal.com then you will need to provide the information requested as part of the registration process. That information may include a username and password, name, address, telephone number, e-mail address, and/or other information specifically requested. Some of the information requested may be mandatory and some may be optional. We may use this information to personalize your LocoLocal.com experience, to update you on the status of any Offers or types of Offers that you have indicated you would like to follow, and to advise you of any special offers or promotions that may be available. We will not send you information by email unless you have specifically opted to receive that information. You may change your email preference by logging into your user account.

If you decide to participate in an Offer, then you will be required to provide your name, address, telephone number, e-mail address, and credit card information. We will use that information to verify your ability to pay using the credit card information you provide, to process any credit card transactions, to communicate with you about that Offer, and to send you any coupons that you have purchased. By participating in an Offer, you expressly agree that we may also provide all or some of that information to any Merchant making an Offer in which you decide to participate, to permit the Merchant to provide the goods or services to you, to verify your identity and authorization to use a particular coupon and to track your use of a particular coupon. As part of the process of registering an Offer with LocoLocal.com, Merchants agree to use any personally-identifiable information received from LocoLocal.com only for the purpose of providing the goods and services for which you have purchased a coupon. However, once that information is provided to a Merchant, DigitalAdvisor does not control the Merchant's uses of that information. Accordingly, you expressly agree that DigitalAdvisor shall have no liability for any misuse of or security breach with respect to any such information caused by any act or omission of any Merchant.

LocoLocal.com will save certain credit card and other personally-identifiable information provided during the registration process so that you do not have to re-enter it the next time that you want to take advantage of an Offer. This information will include your name, email address, last four digits of your credit card number, card type and expiration date. We will not use this information for any purpose other than the foregoing. Your full credit card information will be maintained by the independent credit card processing company that handles your credit card transaction, and you understand and agree that DigitalAdvisor does not control that information and is not liable for any possible breaches of the credit card processing company's security systems.

Disclosure of Personal Information

Simply put: Other than disclosures to Merchants as described above, we do not disclose your personal information to any third party, except as may be required by law. We do not sell or rent any personally identifiable information to any third party. We may share personally identifiable information with third-parties that we specifically engage to provide services to DigitalAdvisor or to the LocoLocal.com website such as market research, marketing services, and advertising agencies, but in those circumstances we will require those parties to use that information solely for the purpose of providing those services to DigitalAdvisor or the LocoLocal.com website.

DigitalAdvisor must cooperate with legal authorities, and may be required to disclose personally identifiable information in response to requests from law enforcement authorities, or in response to a subpoena or other legal process. In the unlikely event that this should happen, we will provide only the information we must provide. We may also disclose personally identifiable information if we believe we must in order to prevent a violation of the law. By using the LocoLocal.com website and by providing personally identifiable information to us, you consent to our doing so, in our sole discretion. You also agree that we may disclose personally identifiable information in the course of legal proceedings, if we reasonably believe that doing so might mitigate our liability or assist us in enforcing our legal rights. We also may share your information in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, and in the unlikely event of bankruptcy.

Collection of Personally Identifiable Information by Third-Party Sites.

The LocoLocal.com website contains links to web sites of third parties, including sellers of the goods and services offered on the LocoLocal.com website. When you leave our website for a third-party website, we do not send any personally identifiable information to that website. However, we have no control over any third-party website or over any personally identifiable information that any third-party website may collect from you. Before providing any personally identifiable information to any such third-party website, you should review that website's terms of use and privacy policy and make sure that they are acceptable to you.

How to review and update your personal information.

You can review and update the personal information you have provided through the registration process by visiting /users/me.

How we protect your personal information.

DigitalAdvisor takes reasonable steps and complies with all applicable laws to protect your personally identifiable information. However, it is possible that third parties may unlawfully intercept transmissions of personal information, or otherwise access that information. In the unlikely event that someone should gain access to personally identifiable information, DigitalAdvisor will comply with any applicable laws on the notification of persons affected by the disclosure of personally identifiable information.

Children's Privacy

This website is a general audience site, and we do not knowingly collect information about children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.

Changes to this Privacy Policy.

We reserve the right to change this policy. If we make material changes that will affect personal information we have already collected from you, we will make reasonable efforts to notify you of the changes and to give you the opportunity to amend or cancel your registration.